PepsiCo was established in 1965 in the US by Donald Kendall, CEO of Pepsi-Cola, and Herman Lay, CEO of Frito-Lay. The company was formed out of the merger of Pepsi-Cola and Frito-Lay with the vision of serving the perfect salty snack with the best cola. By 2014, PepsiCo had operations in more than 200 countries with 22 brands. The annual retail sales of each brand were estimated at more than US$1billion. Some of PepsiCo’s leading brands were Pepsi, Lays, Mountain Dew, Doritos, Tropicana, Quaker Oats, Gatorade, Aquafina, Cheetos, Ruffles, Fritos, Mirinda, Walkers, Diet Pepsi, Brisk, Sierra Mist, Lipton, and Tostitos... |
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